Haircare brand GK Hair is launching Juvexin Cream Color—calling it “a breakthrough in the world of hair color.”

Salon owners and professionals can now elevate their craft with 125 captivating new shades.

This expansion demonstrates the brand’s commitment to meeting the evolving needs of salon owners and professionals, the brand says, providing them with an extensive palette to create extraordinary hair colors.

Juvexin Cream Color’s formula features ceramides and Juvexin V2, a plant-based anti-aging keratin protein blend that restores and protects the hair from environmental damage, while imparting a youthful radiance.